Foodpanda and HBL Expand Partnership to Encourage Digital Payments

Foodpanda and HBL have expanded their strategic partnership to promote digital payments in Pakistan, with a focus on younger consumers.

According to the partnership announcement, the next phase combines foodpanda’s delivery platform with HBL’s banking services through youth-focused card offerings.

Rewards and Cardholder Benefits

The planned benefits include sign-up rewards, targeted promotional offers and enhanced pandapro loyalty privileges.

These offerings aim to make digital payments more relevant to customers’ everyday food and grocery purchases.

Growing Use of Online Payments

The announcement states that nearly half of foodpanda orders are now paid for online, reflecting increasing adoption of cashless transactions.

foodpanda’s Head of Retail Media and Partnerships, M. Abu Bakar Siddiqi, said the collaboration aims to make transactions easier and more rewarding.

Further Customer Engagement Planned

The companies also plan customer campaigns through digital channels and nationwide offline activities.

The announcement does not specify reward amounts, card fees or detailed eligibility conditions.