Pakistani music has gained another international spotlight as the Coke Studio hit “Peechay Hutt” has been featured in Netflix’s new dance comedy Best of the Best.
The track, performed by Hasan Raheem, Justin Bibis and Talal Qureshi, originally arrived as part of Coke Studio Pakistan Season 14 in 2022.
Four years later, the song has found a new global audience through Netflix, appearing alongside music from international and South Asian artists including BLACKPINK, ENHYPEN, Hanumankind and A.R. Rahman.
Pakistani musician and producer Xulfi, who was closely involved with the Coke Studio project, celebrated the achievement and described international representation as an important way for Pakistani culture to reach global audiences.
Xulfi Celebrates ‘Peechay Hutt’ Reaching Netflix
Xulfi shared his reaction on Instagram after the song appeared in Best of the Best.
For the producer, the achievement represents something larger than simply getting a Pakistani song into a film soundtrack.
He argued that music can help introduce international audiences to Pakistan’s identity, culture and creative evolution.
The placement also adds another milestone to Coke Studio Season 14, which became one of the programme’s most internationally visible seasons.
What Is ‘Peechay Hutt’?
“Peechay Hutt” was originally released on February 19, 2022, during Coke Studio Season 14.
The track brings together three distinctive parts of Pakistan’s contemporary music scene:
- Hasan Raheem
- Justin Bibis
- Talal Qureshi
Hasan Raheem provides the central vocals, while Justin Bibis contribute their distinctive vocal style and Talal Qureshi brings electronic production to the collaboration.
Xulfi was also involved in the song’s creative and production process.
The resulting track combines electronic music, pop and Pakistani musical influences around the instantly recognisable “Peechay Hutt” hook.
From Coke Studio Pakistan to Netflix
The journey of “Peechay Hutt” illustrates how digital platforms can give music a lifespan extending far beyond its original release.
When the song debuted in 2022, its primary audience came through Coke Studio Pakistan and online music platforms.
Its inclusion in Best of the Best four years later introduces it to viewers discovering the song through an entirely different medium.
At the time of the latest reports, the official music video had accumulated more than 28 million YouTube views.
A Netflix placement potentially opens another discovery route as viewers hear the song during the film and subsequently search for the original track.
What Is Netflix’s ‘Best of the Best’ About?
Best of the Best is a coming-of-age dance comedy directed by Lena Khan.
The film follows childhood friends Maya and Anjali, played by Maitreyi Ramakrishnan and Priyanka Kedia.
After joining UCLA’s competitive Bollywood-fusion dance team, the pair pursue a US championship while navigating friendship, competition and their transition into adulthood.
The film began streaming on Netflix on September 18, 2026.
Its focus on Bollywood-fusion dance makes music an important part of the production rather than simply background material.
Who Stars in ‘Best of the Best’?
The film’s principal cast includes:
Maitreyi Ramakrishnan as Maya
Priyanka Kedia as Anjali
Hasan Minhaj as Professor Hamza Latif
Minhaj also co-wrote the screenplay with Prashanth Venkataramanujam.
Netflix describes the film as exploring themes including friendship, sisterhood and self-acceptance within the competitive college dance environment.
‘Peechay Hutt’ Joins an International Soundtrack
The soundtrack is particularly notable because it brings together music from different parts of the world.
Songs featured in the film include work associated with artists such as:
- BLACKPINK
- ENHYPEN
- Hanumankind
- A.R. Rahman
- Hasan Raheem
- Justin Bibis
- Talal Qureshi
There are also several South Asian tracks suited to the film’s Bollywood-fusion setting.
This places “Peechay Hutt” within a soundtrack combining contemporary international pop, hip-hop and South Asian music.
Why the Netflix Placement Matters
Getting a song into an international film or streaming production can introduce it to listeners who may never have encountered the original artist.
That effect can be particularly important for music produced outside the largest global commercial music industries.
Coke Studio Pakistan has already helped remove some of those geographic barriers by publishing its performances online.
Streaming platforms provide another route.
A viewer in North America, Europe or another region does not necessarily need prior familiarity with Coke Studio, Hasan Raheem or Pakistani pop music to encounter “Peechay Hutt” while watching the film.
It Isn’t ‘Peechay Hutt’s’ First International Screen Appearance
The Netflix film is not the first time the track has travelled beyond its original Coke Studio release.
“Peechay Hutt” was previously featured in Marvel’s Ms. Marvel, which prominently incorporated Pakistani and South Asian culture and music.
Its appearance in another international production reinforces the track’s ability to work outside its original Coke Studio context.
It also demonstrates the long-term value of music licensing.
A song does not necessarily stop generating cultural exposure when its initial release cycle ends.
Film, television, streaming productions and social platforms can repeatedly introduce older tracks to new audiences.
Coke Studio Season 14 Continues to Have Global Impact
“Peechay Hutt” was part of a particularly successful period for Coke Studio Pakistan.
Season 14 also produced “Pasoori,” performed by Ali Sethi and Shae Gill, which became a major international hit.
The song later became the first Pakistani-produced music video to surpass one billion views on YouTube.
Xulfi served as curator and producer of Coke Studio Season 14, helping shape a season that combined established Pakistani musical traditions with contemporary pop, electronic and experimental production.
Years later, songs from the season continue finding international audiences.
Why Pakistani Music Is Travelling Further
The international reach of Pakistani music has changed significantly during the streaming era.
Historically, artists often depended heavily on record labels, television networks or overseas distribution deals to reach international listeners.
YouTube, Spotify and other digital services have substantially reduced those barriers.
Coke Studio’s online distribution has been particularly important because listeners anywhere can discover a Pakistani song at essentially the same time as domestic audiences.
Film and television licensing can then extend that reach further.
Streaming Has Changed the Life Cycle of Songs
“Peechay Hutt” also demonstrates how the commercial and cultural lifespan of music has changed.
Previously, a four-year-old song might largely have completed its mainstream promotional cycle.
Streaming platforms, social media and film licensing can revive older tracks almost instantly.
A soundtrack placement can trigger:
- New searches for the artist
- Additional YouTube views
- Music-streaming activity
- Social-media discussions
- Playlist additions
- Discovery of an artist’s other songs
For musicians, that means a successful catalogue can remain valuable long after its original release.
Xulfi’s Point About Representation
Xulfi’s reaction focused heavily on representation.
His argument is that an international soundtrack placement can do more than increase streams for an individual song.
It can expose audiences to the creative output of a country that they may otherwise encounter primarily through international news or stereotypes.
That cultural dimension is particularly relevant to Best of the Best, a film centred on South Asian identity and Bollywood-fusion dance.
Including an original Pakistani track rather than relying exclusively on Indian film music or Western pop gives the soundtrack a broader representation of contemporary South Asian music.
Another International Moment for Pakistani Pop
“Peechay Hutt” was already one of the recognisable releases from Coke Studio Season 14.
Its inclusion in Best of the Best gives the track another international chapter four years after its original release.
More importantly, it illustrates how Pakistani music can travel across platforms — from Coke Studio and YouTube to television and now another major Netflix production.
For Hasan Raheem, Justin Bibis, Talal Qureshi and Xulfi, the placement brings renewed international exposure to a collaboration created years earlier.
For Pakistan’s wider music industry, it provides another example of locally produced music reaching audiences far beyond its original market.